Kenyan model Ajuma Nasenyana fights skin lightening

There has been an ongoing agenda in mainstream/black media to wipe out images of darker skinned black women. In the 70’s and 80’s dark/brown women were frequently featured on magazine covers, television, and in movies.  Who woulda thunk that in 2013 representations (or lack of) of dark/brown women, would be worse 30-40 years later?    There has been a white supremacist push to encourage people of color to lighten their skin. As I noted in a previous post, the lightening of black women celebrities, is disturbing. It’s not just women, though:

Reggae artist Vybz Kartel lightened skin
Hip Hop artist Vybz Kartel lightened skin
Sammy Sosa lightened skin
Sammy Sosa lightened skin

“They” have worked diligently to make us hate ourselves. It takes a consistent conscious effort to resist being colonized mentally. It’s worse for black women,  because women in general, tend to be judged/have more valued placed on their looks. Since black women are regularly placed on the bottom of the lookist social ladder, it creates an urgent need to be accepted, even if it means bleaching one’s skin.

That’s why I was happy to read these comments from Kenyan model, Ajuma Nasenyana:

“It seems that the world is conspiring in preaching that there is something wrong with Kenyan ladies’ kinky hair and dark skin,” Kenyan model Ajuma Nasenyana told the Daily Nation. Nasenyana wonders why European skincare companies that push lightening creams are entering Kenya marketing the European standard of beauty. “Their leaflets are all about skin lightening, and they seem to be doing good business in Kenya. It just shocks me. It’s not OK for a Caucasian to tell us to lighten our skin,” she said.

Ajuma Nasenyana
Ajuma Nasenyana

Read the rest of the article at Clutch Magazine: http://thegrio.com/2012/06/27/kenyan-model-ajuma-nasenyana-fights-skin-lightening-and-european-standards-of-beauty/

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