Whitelicious/Skin Bleaching

I was shocked when I saw this new picture of singer Elle Varner:

Elle-Varner-from-black-to-blonde
Photo from: http://necolebitchie.com/

 

 

 

 

 

 

 

 

Why in the blue hell would she downgrade her look from a cute brown-skinned/naturally curly-haired quirky girl, to another cliché blonde haired/skin bleached black female singer.  I find it amusing as black women celebrities are doing this, Hollywood’s current love affair is with a dark-skinned/short-haired African woman (Lupita Nyong’o). This is why women of color should never listen to the Hollywood Industrial Complex.  It will have you all f*cked up.

Recently, Cameroonian/Nigerian artist Dencia, was criticized for promoting her skin bleaching line–Whitelicious:

image-12-620x775

*sigh* In an imperialist white supremacist patriarchal (thank you, bell hooks) society, there is an agenda to keep darker skinned people oppressed/and to make lighter skin people feel they have an advantage. The point is to make folks of color feel bad about ourselves so that we (1) buy products, and (2) don’t question/keep the status quo in tact.  It hurts my heart that so many folks of color have fallen for the okey-doke and/or contribute to the problem.

This is not just an issue with Black American women or African women, but a global problem. All across the world, folks of color have bought into light/white is right:

It’s disturbing how pervasive this has become… It takes a lot of strength to resist this brainwashing.  It’s hard for many folks of color, as they are browbeaten/bombarded 24/7 with images that light/white is better.

Here are some folks whose mission is to deconstruct the rigid beauty standards of women of color/women in general:

My Black is Beautiful:  https://www.myblackisbeautiful.com/#home

Love Your Body Campaign: http://www.loveyourbody.org/

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